Packaging with meaning
The name Natürlich verpacken was a conscious choice for us from the very beginning. It combines two ideas that still characterize our range and our orientation today.
On the one hand, Natürlich verpacken stands for packaging that is made from sustainable, environmentally friendly and largely natural raw materials wherever possible. Materials such as paper, cardboard and kraft cardboard have therefore played an important role in our store from the very beginning. They look clear, understated and versatile. At the same time, they are suitable for many applications in the private, creative and commercial sectors.
On the other hand, the name also describes something fundamental: packaging things has been a matter of course for hundreds of years. Packaging protects products from dust, dirt and damage. It facilitates storage and transportation. It makes important information visible from the outside. And they provide space for labeling, design, advertising and the visual representation of a product or manufacturer. This dual meaning was one of the most important reasons why we named our store Natürlich verpacken.
Packaging is more than just protection
In everyday life, packaging is often associated primarily with its protective function. This is understandable, as a product should be able to be stored, transported and handed over safely. However, the task of packaging does not end there.
Packaging helps to organize content and make information visible. It supports orientation and creates recognizability. It can be simple and functional or deliberately emphasize the effect of a product. Especially in retail, shipping, gift packaging, at markets or for handmade products, it is often an integral part of the overall presentation.
For manufacturers, retailers and creatives, packaging therefore also plays an important role in marketing and self-presentation. It influences how a product is perceived. It can support a brand, convey quality or emphasize a certain style. For us, packaging is therefore not only part of protecting a product, but also of its appearance.
How Natürlich verpacken came about
Natürlich verpacken was born from the idea of focusing more on packaging made from paper and kraft cardboard. It was clear to us early on that such materials combine many advantages. They have a natural look, a pleasant feel, good functionality and often plenty of scope for individual design.
An important milestone in our development was 2011, when Natürlich verpacken was the first online store in Germany to offer CD, DVD and LP packaging made from kraft cardboard. This was formative for our development because it showed our direction very clearly. Packaging should not be arbitrary, but should be convincing in terms of material, function and effect.
Our store has developed from this early focus over the years. What was initially strongly associated with kraft cardboard and special packaging solutions is now a broader range for very different applications.
Our range today
Today, Natürlich verpacken covers far more than just individual packaging solutions. Our store offers boxes, folding boxes, bags, bags, gift packaging, wrapping paper, gift ribbons, labels, tags, cards, craft cardboard, stationery, decorative items and seasonal products.
This range is aimed at different target groups. These include end customers, the self-employed, companies, creative professionals, retailers, educational establishments and public institutions. Some are looking for suitable gift packaging. Others need packaging for sales, shipping or product presentation. Still others order craft supplies, stationery or decorative items for projects, promotions or seasonal occasions.
It is important to us that many products remain versatile. Plain boxes, natural-coloured bags or unprinted tags can be customized and supplemented with labels, ribbons, stamps or stickers. This creates packaging solutions that are suitable for both private and commercial applications.
Natural materials and a clear focus
When we talk about natural packaging, we don't just mean the look. The name also stands for the aspiration to offer packaging that matches a conscious choice of materials. Paper-based solutions and products made from kraft cardboard are therefore an important part of our range.
It's not just about the material itself, but also about the question of how packaging can be used sensibly. Packaging should protect, inform and present without losing its purpose. For us, function, design and choice of material belong together.
That is why our store is still characterized by products that are simple, practical and easy to combine. Many items can be used for different areas of application and can be further customized. This is precisely what makes them just as interesting for private buyers as they are for companies, retailers and creative businesses.
What Natürlich verpacken stands for today
Natürlich verpacken today stands for an online store that combines packaging, gift wrapping, craft supplies, decoration and stationery in a meaningful way. Our aim is to offer products that work in everyday life and at the same time leave room for a suitable presentation.
The name of our store still sums up this idea well today. It stands for packaging made from materials that match our focus. And it reminds us that packaging has always been a natural part of retail. It not only protects products, but also contributes to how they are perceived.
For us, the importance of Natürlich verpacken lies precisely in this interaction. Our store should offer products that are easy to use, easy to combine and easy to adapt to different requirements. For gifts. For creative projects. For sales. For shipping. For seasonal occasions. And for many other applications where suitable packaging is more than just a wrapper.
